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Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé . [ 1 ] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift. [ 2 ]
The retailer was founded by owner Tom Morris in 1976 as a single store called Home and Bargain [2] in Old Swan, Liverpool when he was aged 21. The name was changed to Home Bargains in 1995, but is still colloquially referred to by its original name in the Merseyside area. [3] [2]
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In May 1935, Rowntree launched the Aero, an aerated milk chocolate. [29] The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. [29] In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. [29]
John — the founder of Mother’s Magic, maker of a mushroom chocolate bar and bag of mushroom capsules purchased in Long Beach — said he started his Colorado-based company in 2019 as a small ...
Quality Street chocolates were, therefore, packaged in brightly coloured tins featuring two characters wearing Regency era dress, known affectionately as Miss Sweetly and Major Quality, inspired by the principal characters from J.M. Barrie's play. They featured on all Quality Street boxes and tins until 2000.
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The following year, the company expanded opening plants in Castleford and Leicester. In 1971, French business "Chocolate-Menier SA" joined the group. The company released its own newspaper, Rowntree Mackintosh News, with a circulation of 26,000 copies. [9] The Yorkie and Lion chocolate bars were introduced in 1976. [7]
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3180 Kingsdale Center, Columbus, OH · Directions · (614) 459-6494