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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors that determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web-search tools. [26] The name "PageRank" plays on the name of developer Larry Page, as well as of the ...

  3. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors.

  4. List of most-visited websites - Wikipedia

    en.wikipedia.org/wiki/List_of_most-visited_websites

    Domain name Ranking Type Company / Nonprofit organization Country Similarweb (November 2024) Semrush (January 2025) Google Search: google.com: 1 () 1 () Search Engine Google United States YouTube: youtube.com: 2 () 2 () Video-sharing platform Google United States Facebook: facebook.com: 3 () 3 () Social Media Networks Meta United States Instagram

  5. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    The presence of a keyword in the business name was found to be one of the most important factors (explaining the high incidence of spam in the Local Pack). Schema structured data is a ranking factor. The addition of the 'LocalBusiness' markup will enable you to display relevant information about your business to Google.

  6. Wikipedia:Google searches and numbers - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Google_searches...

    A Google search using the title or keywords of an article or subject has become known as a "Google test". It may be easy to view a subject as being notable solely because a Google search produces a huge number of hits, not notable because the search produces very few hits, or a hoax because it produces none at all. While such searches are ...

  7. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  8. Discounted cumulative gain - Wikipedia

    en.wikipedia.org/wiki/Discounted_cumulative_gain

    Discounted cumulative gain (DCG) is a measure of ranking quality in information retrieval. It is often normalized so that it is comparable across queries, giving Normalized DCG (nDCG or NDCG). NDCG is often used to measure effectiveness of search engine algorithms and related applications.

  9. Google Panda - Wikipedia

    en.wikipedia.org/wiki/Google_Panda

    Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.

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