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The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards.
In 1989 Adams convened the steering committee of what became the UK's Fairtrade Foundation, based on the Dutch Max Havelaar Foundation. He was its founding director, and a member of its board from 1992 to 1999. [3]
Since 2003, Croydon has been certified as a Fairtrade borough by the Fairtrade Foundation. It was the first London borough to be awarded Fairtrade status. [8] [9] The area has a notable cultural presence in London and the South East of England, and is home to institutions such as the major arts and entertainment centre Fairfield Halls.
The Fairtrade Foundation in the UK, TransFair Canada in Canada etc.) describing an area which is committed to the promotion of Fairtrade certified goods. By extension, the organizations also award the statuses of Fairtrade Nation , Fairtrade City , Fairtrade Village , Fairtrade Zone , Fairtrade Borough , Fairtrade Island , Fairtrade County and ...
As the activities at Garstang gained wider attention, the Fairtrade Foundation launched a set of Fair Trade Town Goals and an Action Guide to encourage others to follow in the town's success. During the 2001-2006 period, over 209 British towns were awarded the Fair Trade status by the Fairtrade Foundation.
It is a founder member of the Disasters Emergency Committee, [5] and a major member of The Climate Coalition, The Fairtrade Foundation and Trade Justice Movement campaigns. Christian Aid's headquarters are in London and it has regional teams across the UK and Ireland, plus country offices elsewhere around the world. [6]
From 2001 to 2012 she was executive director of the United Kingdom Fairtrade Foundation. Prior to this she was a leading campaigner for fair trade. In September 2012 she became chief executive officer of the global standards, certification and producer development organisation, Fairtrade International. [3]
In 1991, together with Oxfam, Traidcraft & Twin Trading they launched Cafédirect, the UK's first mainstream Fairtrade coffee brand. [3] In 1998 they launched the first honey product to carry the Fairtrade Mark. [4] In 2005 their best-selling product, Medium Roast Coffee, became top-rated by Ethiscore. [5]