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  2. Multi-step flow theory - Wikipedia

    en.wikipedia.org/wiki/Multi-step_flow_theory

    This media influence theory shows that information dissemination is a social occurrence, which may explain why certain media campaigns do not alter audiences’ attitudes. An important factor of the multi-step flow theory is how the social influence is modified. Information is affected by the social norms of each new community group that it ...

  3. Sociological aspects of secrecy - Wikipedia

    en.wikipedia.org/wiki/Sociological_aspects_of...

    Proposition 1 The more value of an idea, object, activity, or sentiment is predicated on the restricted distribution of information about that idea, object, activity or sentiment, the more likely those persons who so define the value will organize as a secret society.

  4. Tipping point (sociology) - Wikipedia

    en.wikipedia.org/wiki/Tipping_point_(sociology)

    In control theory, the concept of positive feedback describes the same phenomenon, with the problem of balancing an inverted pendulum being the classic embodiment. The concept has also been applied to the popular acceptance of new technologies, for example being used to explain the success of VHS over Betamax .

  5. Middle-range theory (sociology) - Wikipedia

    en.wikipedia.org/.../Middle-range_theory_(sociology)

    The term "middle-range theory" does not refer to a specific theory, but is rather an approach to theory construction. Raymond Boudon defines middle-range theory as a commitment to two ideas. The first is positive, and describes what such theories should do: sociological theories, like all scientific theories, should aim to consolidate otherwise ...

  6. Sociology of culture - Wikipedia

    en.wikipedia.org/wiki/Sociology_of_culture

    The sociology of culture is an older concept, and considers some topics and objects as more or less "cultural" than others. By way of contrast, Jeffrey C. Alexander introduced the term cultural sociology, an approach that sees all, or most, social phenomena as inherently cultural at some level. [3]

  7. Multimethodology - Wikipedia

    en.wikipedia.org/wiki/Multimethodology

    Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies.Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies.

  8. Microsociology - Wikipedia

    en.wikipedia.org/wiki/Microsociology

    Microsociology exists both as an umbrella term for perspectives which focus on agency, such as Max Weber's theory of social action, and as a body of distinct techniques, particularly in American sociology.

  9. New institutionalism - Wikipedia

    en.wikipedia.org/wiki/New_institutionalism

    Neo institutionalism (also referred to as neo-institutionalist theory or institutionalism) is an approach to the study of institutions that focuses on the constraining and enabling effects of formal and informal rules on the behavior of individuals and groups. [1]