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Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky. [1]1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV. [2]
Using the best malt and grain whiskies available in the market and inhouse, Howard blended a malt-dominated recipe. Introducing the term 'Regal', Howard created a 25 year old whisky in 1909 called Chivas Regal, the oldest Blended Scotch Whisky of its era, and launched it in the US, establishing it as the world's first and oldest luxury whisky. [13]
Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard.It is a blend of Indian grain spirits and imported Scotch malt. [1]Pernod Ricard has identified Blenders Pride as one of their core brands in India. [2]
Royal Salute was launched by Chivas Brothers on 2 June 1953 by in tribute to Queen Elizabeth II on the day of her Coronation. [2] [3] Named after the ceremonial 21-gun salute that is fired from the Tower of London to mark special royal occasions, Royal Salute whiskies are aged for a minimum of 21 years, [4] making it the only Scotch to begin its collection at exclusively 21 years-old.
It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
In 2001, Pernod Ricard acquired 38% of Seagram's Wines and Spirits business including Chivas Brothers Ltd makers of Chivas Regal and owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries.
The UB Group was founded by a Scotsman, Thomas Leishman, in 1915, when he brought together Castle Brewery and Nilgiris Breweries (1857), Bangalore Brewing Co. (1885), British Brewing Corp. (1903), and BBB Brewery Co. Ltd. (1913).
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