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Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]
Closeness projects a positive feeling in a relationship, and distance projects a negative feeling within a relationship. Intimacy or immediacy behavior can be negatively valenced or positively valenced. [2] Valence, associated with physics, is used here to describe the degree of negativity or positivity in expected information. If your partner ...
Latané's studies on multiplication/divisions of impact state that the strength, immediacy, and number of targets play a role in social impact. That is, the more strength and immediacy and the greater number of targets in a social situation causes the social impact to be divided amongst all of the targets.
Operant conditioning, also called instrumental conditioning, is a learning process where voluntary behaviors are modified by association with the addition (or removal) of reward or aversive stimuli. The frequency or duration of the behavior may increase through reinforcement or decrease through punishment or extinction.
The first is the "establishment of an equilibrium or balance of approach and avoidance forces reflected in the intensity of immediacy behaviors emitted by the interactants" (Coutts, pg. 3). The second deals with "compensatory changes in one or more of the immediacy behaviors following disruptions in the established equilibrium" (Coutts, pg. 3).
The tendency of people to remember past experiences in a positive light, while overlooking negative experiences associated with that event. Fading affect bias: A bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events. [158] Generation effect (Self-generation effect)
1. Sender and receiver cognition and behaviors vary, since deceptive communication contexts vary in access to social cues, immediacy, relationship, conversational demands and spontaneity. 2. In deceptive interchanges, sender and receiver cognition and behaviors vary; relationships vary in familiarity (informational and behavioral) and valence. [11]