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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
The MHRA Style Guide: A Handbook for Authors, Editors, and Writers of Theses—formerly the MHRA Style Book—is an academic style guide published by the Modern Humanities Research Association. It is most widely used in the arts and humanities in the United Kingdom , where the MHRA is based.
MLA Style Manual, formerly titled MLA Style Manual and Guide to Scholarly Publishing in its second (1998) and third edition (2008), was an academic style guide by the United States–based Modern Language Association of America (MLA) first published in 1985. MLA announced in April 2015 that the publication would be discontinued: the third ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
In Wander's example involving Heidegger and art in society, the primary audience are those within a society where questions elicit official answers, the secondary audience are ideologues and censors already accounted for, and the tertiary audience (i.e., third persona) "may or may not have been part of the speaker's awareness, existing in the ...
For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to convince the audience that he or she is the best candidate for office. Pathos represents an appeal to the audience's emotions. [10]