Search results
Results from the WOW.Com Content Network
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
The main body of the book, "The Gutenberg Galaxy", consists of 107 short "chapters". Apparently, McLuhan also had some ideas about how to browse a book. Marshall McLuhan, the guru of The Gutenberg Galaxy (1962), recommends that the browser turn to page 69 of any book and read it. If you like that page, buy the book."
Download as PDF; Printable version; ... Mass media book stubs (1 C, 100 P) ... Understanding Media; The Uses of Literacy; W. We the Media;
McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
OMG—she's darling! Shadow has the perfect name for her jet-black coat, though it also makes me wonder whether she follows her mom around like a shadow, too.
Winter-Themed Christmas PieCakes. He created a cake and pie dessert that features three desserts in one: pecan pie, pumpkin pie, and spice cake.
New deals just dropped, including our favorite digital picture frame, every Apple device you can think of, and a Barbie dreamhouse any kid would be thrilled to open Christmas morning.