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Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity. Bud Dry was brewed using Anheuser-Busch's DryBrew process, originally developed under the leadership of August A. Busch. [2] The process also resulted in the creation of the similar, now-defunct, Michelob Dry.
Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". [59]
The same year, Anheuser-Busch, the major sponsor of the tour, switched the naming right brand from Michelob Dry to the Bud Water Ski Tour. [4] in 1996, Anheuser-Busch pulled sponsorship of the tour and the loss of funding resulted in women's slalom, men's freestyle, and kneeboarding being dropped from the tour. [6]
Sherri Slone is a former professional water skier and former World Record holder. She is the only skier to win two professional titles in the same day, winning the 1990 Michelob Dry Water Ski Tour stop in Ft. Worth, Texas and the 1990 Budget Rent a Car (PAWS) Tour stop in Dallas, Texas in June 1990. [1]
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
In the 1 December issue of Rolling Stone, Weisner reiterated that the song was written before the deal with Michelob was struck. [2] In a 1990 biography, Winwood explained: "When [the album] was finished, but before it came out, [Michelob] took the song they wanted, and very quickly shot the commercial.