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In the 1960s, the disposable diaper rapidly took hold and cloth diaper use fell out of favor. In the late 1980s, cloth diaper users re-emerged with environmental issues concerning the use of disposables. By the late 1990s and the beginning of the next decade, many large cloth diaper manufacturing companies were well established.
When they were first released, Goodnites were an alternative to waterproof mattress pads and more expensive disposable youth diapers intended for children with disabilities; as a result, they lacked any direct competition. By 2000, Goodnites' primary competition consisted of store brand disposable bedwetting diapers.
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2]
The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada. Depend Underwear for Men and Depend Underwear for Women replaced the existing unisex adult underwear on store shelves nationwide. [4] Also that year the booster pads and undergarment liners were discontinued.
Image credits: Dwight Dunlop #5. When I was at school, a long time ago, I came home to find a new television in the lounge. I was pleased, but a little surprised that my parents hadn’t mentioned it.
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