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Britney Spears' fragrance empire has grown again. Recently, Spears launched the follow-up perfume to her 21st release, 2016's sweet dulce de leche scented "Private Show", this one aptly named "VIP ...
The 38-year-old entrepreneur launched her very first fragrance 14 years ago and released her 25th perfume just last year. Back in 2015, Hilton explained to Yahoo Beauty how she constantly ...
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13 Moons Love Potion Number 7 Pheromone Infused Perfume Roll-on Oil. Originally: $20 $30. Pros. Cons. Moisturizing fragrance oil. Easy rollerball application. Fresh scent. Small bottle size. Fewer ...
In 2004, Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year and was the top selling fragrance of the year. [126] As of 2009, Spears claimed to have sold 30 million bottles worldwide. [127] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. [128]
Regarding the success of the fragrance's initial launch in the United States, Scott Beattie, chairman and CEO of Elizabeth Arden, stated it was a testament to the appeal of the scent, packaging, their innovative marketing techniques, and the influence of a celebrity like Britney Spears on a glamorous product category.
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