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Paris Hilton may have been born into wealth, but her $2 billion fragrance empire speaks for itself. The 38-year-old entrepreneur launched her very first fragrance 14 years ago and released her ...
Britney Spears' fragrance empire has grown again. Recently, Spears launched the follow-up perfume to her 21st release, 2016's sweet dulce de leche scented "Private Show", this one aptly named "VIP ...
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
In 2004, Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year and was the top selling fragrance of the year. [127] As of 2009, Spears claimed to have sold 30 million bottles worldwide. [128] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. [129]
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With this, she became a pioneer for the celebrity endorsement of perfume, and influenced various other celebrities to follow the trend. By the time of Love and Glamour's release in October 2010, Lopez's fragrances had taken in over $1 billion worldwide. [2] In an interview with Women's Wear Daily, Lopez explained the inspiration behind the perfume:
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901 W 3rd Ave, Columbus, 43219 · Directions · (614) 294-4510
Nordstrom No. 1 Ranking in Customer Experience. - The E-Tailing Group