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Paris Hilton may have been born into wealth, but her $2 billion fragrance empire speaks for itself. The 38-year-old entrepreneur launched her very first fragrance 14 years ago and released her ...
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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Regarding the success of the fragrance's initial launch in the United States, Scott Beattie, chairman and CEO of Elizabeth Arden, stated it was a testament to the appeal of the scent, packaging, their innovative marketing techniques, and the influence of a celebrity like Britney Spears on a glamorous product category.
In 1999 Scentura Creations, Inc sued Daniel J. Long, a former distributor, for $31,236.44, the cost of perfume which had been delivered to distributors recruited by Long. In 2001, the Illinois Appellate Court ruled that the contract between Scentura and Long was a " pyramid sales scheme ", violated the law and was unenforceable under the ...
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related to: sp perfume empire reviews and ratings bestnordstrom.com has been visited by 100K+ users in the past month
Nordstrom Ranked No. 3 - Customer Service Champions - Forbes Insights