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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
Keychains are one of the most common souvenir and advertising items. In the 1950s and 1960s, with the improvement of plastic manufacturing techniques, promotional items including keychains became unique. Businesses could place their names and logos on promotional keychains that were three-dimensional for less cost than the standard metal keychains.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products (or available from the retailer at the time of purchase) that are included in the price of the product (at no extra cost) with the intent to boost sales, similar to toys in kid's meals.
My mom, for example, always purchases Bath & Body Works items and large sized Yankee Candles in bulk and keeps them in a box in her closet, ready to give out just in case she needs spare gifts to ...
From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of ...
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