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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

4. Wikipedia : How to create and manage a good lead section

   en.wikipedia.org/wiki/Wikipedia:How_to_create...

   The lead's job is not to sum up the topic, as understood elsewhere, but to sum up the article, regardless of how incomplete the article might be. If the lead does not sum up the topic, then the article should be improved first so it does sum up the topic. Then the lead can be tweaked so it finally does sum up the topic.

5. Lead validation - Wikipedia

   en.wikipedia.org/wiki/Lead_validation

   Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

6. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

7. AOL Mail

   mail.aol.com

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