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Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
For example, Chinese automobile advertisements, which are found to belong to the high-context category, characterized by vagueness and implicitness. Much of the information is brought in the context of the publicity, that includes also shared history, relationships, and cultural norms/values (for example, Chinese poetry).
Learned non-verbal cues require a community or culture for their reinforcement. For example, table manners are not innate capabilities upon birth. Dress code is a non-verbal cue that must be established by society. Hand symbols, whose interpretation can vary from culture to culture, are not innate nonverbal cues.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Culture is defined as "shared behaviors, beliefs, attitudes, and values communicated from generation to generation via language or some other means." [7] Unique individuals within cultures acquire differences affecting displays of emotions emphasized by one's status, role, and diverse behaviours. Some cultures value certain emotions more over ...
There are several differences between Anglo Saxon culture and Latino/Latin American cultures, both in the way the two groups interact with each other as well as the way they interact with members of other cultural groups. Besides the obvious language differences, nonverbal communication is the most noticeable difference between the two groups.