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Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Acknowledging the different goods, values, and beliefs will help to interact with someone from a different culture. A knowledge of intercultural communication, and the ability to use it effectively, can help bridge cultural differences, mitigate problems, and assist in achieving more harmonious, productive relations. [ 10 ]
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
In the Journal of Nonverbal Behavior, McDaniel et al. assessed touch as a form of communication among people from different nations under the lens of culture, relationships, and a number of body areas touched. Latin Americans are known to have a high degree of tactile activity in contrast to Asians who are considered a no-contact culture as ...
High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. [4] Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit ...
Culture is defined as "shared behaviors, beliefs, attitudes, and values communicated from generation to generation via language or some other means." [7] Unique individuals within cultures acquire differences affecting displays of emotions emphasized by one's status, role, and diverse behaviours. Some cultures value certain emotions more over ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.