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  2. Here is a hypothetical example of what a university overview topic might look like, as well as three hypothetical subtopics. As with the example above, trying to create a topic with every article related to a university would be almost impossible, but virtually all other articles about the university would fall within the scope of at least one of the non-lead articles in the overview topic.

  3. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  4. Google Scholar - Wikipedia

    en.wikipedia.org/wiki/Google_Scholar

    Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...

  5. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    As a result, the document, which used the informal slang of black South African youth, did not effectively communicate with its target audience. After the dissemination of the document, Van der Land used focus groups and interviews of a sample of the target audience to discover what improvements should be made. Upon considering the audience's ...

  6. Discourse community - Wikipedia

    en.wikipedia.org/wiki/Discourse_community

    A discourse community is a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals.Linguist John Swales defined discourse communities as "groups that have goals or purposes, and use communication to achieve these goals."

  7. Technical communication - Wikipedia

    en.wikipedia.org/wiki/Technical_communication

    Technical communicators generally tailor information to a specific audience, which may be subject matter experts, consumers, end-users, etc. Technical communicators often work collaboratively to create deliverables that include online help, user manuals, classroom training guides, computer-based training, white papers, government documents, industrial videos, reference cards, data sheets ...

  8. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...

  9. List of academic databases and search engines - Wikipedia

    en.wikipedia.org/wiki/List_of_academic_databases...

    Specialist abstracting and indexing database dedicated to public health research and practice. Contains scientific records from 1973 to the present. Subscription CABI: HCI Bibliography: Human–computer interface: An electronic bibliography for most of HCI for researchers, developers, educators, and students. Over 126,000 publications.

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