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Ad hominem (Latin for 'to the person'), short for argumentum ad hominem, refers to several types of arguments that are usually fallacious.Often currently this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself.
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Persuasive definition – purporting to use the "true" or "commonly accepted" meaning of a term while, in reality, using an uncommon or altered definition. (cf. the if-by-whiskey fallacy) Ecological fallacy – inferring about the nature of an entity based solely upon aggregate statistics collected for the group to which that entity belongs.
Whataboutism or whataboutery (as in "what about ...?") is a pejorative for the strategy of responding to an accusation with a counter-accusation instead of a defense against the original accusation. From a logical and argumentative point of view, whataboutism is considered a variant of the tu-quoque pattern (Latin 'you too', term for a counter ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people [9] or associated with popular sentiments [18] instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. [6]
The association fallacy is a formal fallacy that asserts that properties of one thing must also be properties of another thing if both things belong to the same group. For example, a fallacious arguer may claim that "bears are animals, and bears are dangerous; therefore your dog, which is also an animal, must be dangerous."