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In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
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Dave Bickler's career began in 1968 as one of two lead singers and a musician in the early 1970s American rock group Jamestown Massacre. The group's single "Summer Sun" was a Billboard Hot 100 and Easy Listening chart entry in the summer of 1972.
The Real Men of Genius ads were popular and included TV spots aired during the 2006 Super Bowl, among others. A CD package containing many of the popular commercials was recorded with Bickler, selling over 100,000 copies in its first month of release.
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[17] [9] Popular culture often humorously references men's jorts, such as a Bud Light commercial in the Real Men of Genius series; [15] a sketch on The Tonight Show in which Jimmy Fallon, Will Ferrell, and Nick Jonas sing about jorts; [4] and the phrase "Gators wear jean shorts", coined in 1997 to insult the Florida Gators and their fans. [18]
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