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2. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. [1] The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion ...

3. Market segmentation - Wikipedia

   en.wikipedia.org/wiki/Market_segmentation

   Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

4. SWOT analysis - Wikipedia

   en.wikipedia.org/wiki/SWOT_analysis

   In competitor analysis, marketers can use SWOT analysis to detail and profile the competitive strengths and weaknesses of each competitor in the market. This process may involve analysing competitors' cost structures, sources of profits, resources and competencies, competitive positioning, product differentiation , degree of vertical ...

5. Porter's five forces analysis - Wikipedia

   en.wikipedia.org/wiki/Porter's_five_forces_analysis

   A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

6. Segmenting-targeting-positioning - Wikipedia

   en.wikipedia.org/wiki/Segmenting-Targeting...

   In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

7. Market structure - Wikipedia

   en.wikipedia.org/wiki/Market_structure

   Market structure makes it easier to understand the characteristics of diverse markets. The main body of the market is composed of suppliers and demanders. Both parties are equal and indispensable. The market structure determines the price formation method of the market.

8. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

9. Business analysis - Wikipedia

   en.wikipedia.org/wiki/Business_Analysis

   Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.