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[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
Gillette Fusion five-blade cartridge The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor , shortly after the first two-blade cartridge for men's razors was advertised.
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Gillette is giving away 500 of its Fusion razors each day for a month.According to the Web site, it looks like you have a better chance of getting a free razor if you're a New York Yankees fan.
On March 6, 2012, the company uploaded a YouTube video entitled "Our Blades Are F***ing Great" featuring CEO Michael Dubin, delivering his speech in a nonchalant and sarcastic manner. [35] The video prompted 12,000 orders in a two-day span after it was released, and has received over 27 million views as of November 2020.
An 8-year-old boy with Down syndrome became a hero after he alerted his 14-year-old sister of a fire in their Colorado home, helping them get out on time before it was engulfed in flames.
In 1998, Gillette decided to transform Braun AG into a private company before it bought back a 19.9 percent share in its subsidiary The Gillette Company Inc., which Braun had acquired in 1988. [12] [13] The following year, Braun's sales organization was merged with those of Gillette's other business divisions to cut costs. At the end of the ...
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