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  2. Comprehensive layout - Wikipedia

    en.wikipedia.org/wiki/Comprehensive_layout

    In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...

  3. Grid (graphic design) - Wikipedia

    en.wikipedia.org/wiki/Grid_(graphic_design)

    After World War II, a number of graphic designers, including Max Bill, Emil Ruder, and Josef Müller-Brockmann, influenced by the modernist ideas of Jan Tschichold's Die neue Typographie (The New Typography), began to question the relevance of the conventional page layout of the time. They began to devise a flexible system able to help ...

  4. Graphic design - Wikipedia

    en.wikipedia.org/wiki/Graphic_design

    Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.

  5. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.

  6. Graphic communication - Wikipedia

    en.wikipedia.org/wiki/Graphic_communication

    Graphic communication involves the use of visual material to relate ideas such as drawings, photographs, slides, and sketches. The drawings of plans and refinements and a rough map sketched to show the way could be considered graphical communication. Graphic Design focuses on development of concepts and creation of visuals.

  7. International Typographic Style - Wikipedia

    en.wikipedia.org/wiki/International_Typographic...

    A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...

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