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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
As social media activity has grown, the participation of social media users has become an increasingly important element of political communication. [3] The digital architecture of each social media platform influences how users receive information and interact with each other, thereby influencing the political communication strategies employed ...
The internet has facilitated new channels of communication that significantly impact the spread of news and the dynamics of political discourse. The interactive nature of social media allows far-right groups to reach wider and younger audiences, often using subtle messaging and popular social media tactics.
This also helped them create a unique style of communication with the public and build electoral coalitions, which identified voters and, in turn, raised money. As a result, social media ultimately aided in voter mobilization and electoral impact. [61] Social media also became a primary source of news for some demographics.
The 2020 United States presidential election is the first American presidential election that relied heavily on influencers' platforms to reach young voters. This is largely due to the fact that 72% of citizens who are of voting age use social media and receive their political education from these platforms. [49]
The number of people who use social media platforms such as Twitter, Facebook, Instagram, or Snapchat as ways to seek information has increased significantly in recent years especially for people who are part of the younger generation.TikTok is a rapidly expanding platform that young adults can use to find news content on social media.
The emergence of social media has changed the way in which political communication takes place in the United States. Political institutions such as politicians, political parties , foundations, institutions, and political think tanks are all using social media platforms, like Facebook and Twitter , to communicate with and engage voters.
In comparing past social movements to social movements today, it is clear that many of them have heavily utilized online social media platforms to advance their agendas. With the help of many open source media platforms, such as Creative Commons and P2P Foundation, the public can easily gain access to the essence of these social movements.