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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
On the other hand, management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively by means of its four functions: planning, organizing, directing, and controlling. These four functions depend on effective communication.
A proto-brand is one that possesses at least one of three characteristics; place – information about the origin of manufacture-expressed by a mark, signature or even by the physical properties of the raw materials including the packaging materials, performs a basic marketing function such as storage, transportation and assortment; and quality ...
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Control is checking current performance against pre-determined standards contained in the plans, with a view to ensuring adequate progress and satisfactory performance. According to Harold Koontz: Controlling is the measurement and correction of performance to make sure that enterprise objectives and the plans devised to attain them are ...
A line function, also known as a line position, is that which is directly involved with meeting the organizations core goals and objectives. Typically, these functions are related to areas such as production and sales, marketing and service delivery. These functions are crucial for meeting the organisation’s primary objectives.
Stakeholder management is a process and control that must be planned and guided by underlying principles. Stakeholder management within businesses, organizations, or projects prepares a strategy using information (or intelligence) gathered during the following common processes.
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