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  2. Understanding Media - Wikipedia

    en.wikipedia.org/wiki/Understanding_Media

    Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.

  3. The medium is the message - Wikipedia

    en.wikipedia.org/wiki/The_medium_is_the_message

    "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]

  4. Marshall McLuhan - Wikipedia

    en.wikipedia.org/wiki/Marshall_McLuhan

    McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...

  5. The Medium Is the Massage - Wikipedia

    en.wikipedia.org/wiki/The_Medium_Is_the_Massage

    Basically, in its fundamental essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis explored in Understanding Media. By playing on words and using the term "massage," McLuhan suggests that modern audiences enjoy mainstream media as soothing, enjoyable, and relaxing. However, the ...

  6. Tetrad of media effects - Wikipedia

    en.wikipedia.org/wiki/Tetrad_of_media_effects

    A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.

  7. Figure and ground (media) - Wikipedia

    en.wikipedia.org/wiki/Figure_and_ground_(media)

    McLuhan used different words to describe the figure/ground relationship, sometimes using content for figure and environment or, more often, medium for ground. [2] "McLuhan looked at media through a figure/ground relationship." [1] To him, people tended to focus on only specific parts of the media, and disregard other parts. "To examine the ...

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  9. Marshall McLuhan bibliography - Wikipedia

    en.wikipedia.org/wiki/Marshall_McLuhan_bibliography

    Understanding Me: Lectures and Interviews edited by Stephanie McLuhan and David Staines; The MIT Press ISBN 0-262-13442-X. 2006. The Classical Trivium: The Place of Thomas Nashe in the Learning of His Time (first publication of McLuhan's 1942 doctoral dissertation); Gingko Press ISBN 1-58423-067-3 .

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