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Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom. The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres ...
VF Corporation (formerly Vanity Fair Mills until 1969) is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. [3] The company's 11 brands are organized into three categories: Outdoor, Active and Work. [ 4 ]
Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
Vanity Fair gathered the hottest talent and threw them all onto the cover of their magazine, resulting in one of the most iconic photos of all time.
The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [18] This company was renamed Vanity Fair Brands and is operated as a wholly owned subsidiary. [19] In 2010, Rick Medlin was named president and CEO of Fruit of the Loom.
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