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  2. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. [10] In 1990, the Washington Post said, "if there is such a thing as the 10 commandments of business then the second was laid down by Scott M Cutlip and Allen H Center in Effective Public Relations".

  3. McKinsey 7S Framework - Wikipedia

    en.wikipedia.org/wiki/McKinsey_7S_Framework

    Visual representation of the model [1]. The McKinsey 7S Framework is a management model developed by business consultants Robert H. Waterman, Jr. and Tom Peters (who also developed the MBWA-- "Management By Walking Around" motif, and authored In Search of Excellence) in the 1980s.

  4. List of Douglas DC-7 operators - Wikipedia

    en.wikipedia.org/wiki/List_of_Douglas_DC-7_operators

    SABENA - received 10 DC-7Cs as new build aircraft. [1] Bermuda. ARCO Bermuda Bolivia Brazil. Panair do Brasil - received 4 DC-7Cs as new build aircraft. [1] Canada. Pacific Western Airlines Colombia Costa Rica Denmark. Conair; Flying Enterprise; Scandinavian Airlines System - received 14 DC-7Cs as new build aircraft. [1] Dominican Republic Ecuador

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Koichi Shimizu, a professor at Josai University proposed a 4 Cs classification of marketing mix in 1973. Then in 1979, it was expanded to the 7Cs Compass Model. [39] The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation ...

  6. Co-marketing - Wikipedia

    en.wikipedia.org/wiki/Co-marketing

    Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.

  7. Coherence (physics) - Wikipedia

    en.wikipedia.org/wiki/Coherence_(physics)

    Temporal coherence is the measure of the average correlation between the value of a wave and itself delayed by , at any pair of times. Temporal coherence tells us how monochromatic a source is. In other words, it characterizes how well a wave can interfere with itself at a different time.

  8. Coherence (signal processing) - Wikipedia

    en.wikipedia.org/wiki/Coherence_(signal_processing)

    In signal processing, the coherence is a statistic that can be used to examine the relation between two signals or data sets. It is commonly used to estimate the power transfer between input and output of a linear system .

  9. Coherent risk measure - Wikipedia

    en.wikipedia.org/wiki/Coherent_risk_measure

    The non-concavity of proves the non coherence of this risk measure. Illustration As a simple example to demonstrate the non-coherence of value-at-risk consider looking at the VaR of a portfolio at 95% confidence over the next year of two default-able zero coupon bonds that mature in 1 years time denominated in our numeraire currency.