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The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200). [46] [unreliable source?] Search engine optimization (SEO) is ...
Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings.
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.
If the page fails to meet a certain threshold, the modification factor is applied and, therefore, the page would rank lower in the search engine results page. [10] After the rollout of the Google Panda update, there was a significant reshuffling in search rankings, with news and social networking sites experiencing a surge while heavily ...
As previously explained (see above), reviews are deemed to be an important ranking factor. Joy Hawkins, a Google Top Contributor and local SEO expert, highlights the problems due to fake reviews: [17] Lack of an appropriate process for business owners to report fake reviews on competitors' sites.
Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...
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