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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
United Colors of Cosplay Crossing Borders (February 23, 2014) UST Christmas Gala Concert (December 2009-December 25, 2013) A Vision Worth Dying For: PTV Documentary Special on Ninoy Aquino (August 20, 2013) Voice of Asia Speech Competition (April 2013) The Year-End Report: A PTV News Special (December 2012)
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Luciano Benetton was born on 13 May 1935 in Treviso. [2] His father had a small business and following his death, [3] Benetton dropped out of school at the age of 14 to work in a clothing shop. [2] He saved money to buy a $200 knitting machine and teamed up with his sister to produce a collection of twenty pieces of yellow, green and pale blue ...
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
Benetton used a modified B189 before introducing the B190 at the third race of the season. 1990 proved to be the team's most successful to date, with Piquet winning the final two races of the season and the team achieving six other podium finishes. Tragedy would befall the team late into the season after Nannini lost his right forearm in a ...
The same year, Youssou N'Dour's microfinance organization named Birima ("Birima" is also a song's title) was launched with the collaboration of United Colors of Benetton. In 2009, he released his song "Wake Up (It's Africa Calling)" under a Creative Commons license to help IntraHealth International in their IntraHealth Open campaign to bring ...
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