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Both are wearing LZR Racer swimsuits. The LZR Pro and LZR Elite lines were launched on February 13, 2008. [9] It was Speedo's campaign focus for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Michael Phelps wearing the suit which was displayed in London ...
The Speedo sponsored Australian men's swim team took home eight gold medals [11] and brought a new worldwide level of notoriety to the company which debuted the swim briefs that would become synonymous with the brand name. By 1957, Speedo had the exclusive licence to manufacture and distribute Jockey brand men's underwear in Australia. [12]
Even men wore one-piece swimsuits covering the body from hips to shoulders up to the 1940s. [5] In 1928, Speedo introduced their racerback silk suit that was optimized to fit the body shape. [6] [7] It uncovered the shoulder blades, which almost resulted in disqualification of Clare Dennis at the 1932 Olympics, [8] but became a norm by 1936. [9]
In 1956, Speedo became the first company to introduce nylon. [45] Men's swimsuits developed roughly in parallel to women's during this period, with the shorts covering progressively less. Racing-style "speedo" swim briefs became popular, as did thongs, G-strings and bikini style briefs.
Once upon a time, in a far away land called England, a young Prince decided to play for the university water polo team and donned a Speedo that was abnormally high up on his waist.
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
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