Search results
Results from the WOW.Com Content Network
His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales. His research program on impression formation demonstrated the role of memory in social judgment.
"The behavioral component refers to behaviors or experiences regarding an attitude object". [28] An influential model of attitude is the multi-component model, where attitudes are evaluations of an object that have affective (relating to moods and feelings), behavioral, and cognitive components (the ABC model). [29]
The three-term contingency (also known as the ABC contingency) is a psychological model describing operant conditioning in three terms consisting of a behavior, its consequence, and the environmental context, as applied in contingency management. The three-term contingency was first defined by B. F. Skinner in the early 1950s. [1]
More recent research based on TPB examined college students' intentions to smoke e-cigarettes. Studies found that attitudes toward smoking and social norms significantly predicted college students' behavior, as TPB suggests. Positive attitudes toward smoking and normalizing the behavior were, in part, helped by advertisements on the Internet.
When applied to attitudes, it is defined in triadic relation between three elements: a Person (P), an Other person (O), and an Attitude Object (X). Attitude is the relation between two elements, defined as either positive or negative, resulting in 8 distinct triads. If the number of positive relations is odd, the triad is balanced; vice versa. [7]
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
Attitude towards an object are influenced not only by the characteristics of the object itself (cognitive aspect) but also by the context in which the object is encountered, a concept known as attitude-toward-situation. [5] The behavior is better predicted when both the attitude-toward-object and attitude-toward-situation are considered.