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Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation. Some common uses of these systems can be found on E-commerce websites such as eBay , Amazon.com , and Etsy as well as online advice communities such as Stack Exchange . [ 1 ]
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
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The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
This category encompasses the sociological and technological aspects of trusting people and their credentials online, a subject which might develop even further in the future with the growing importance of online communities.
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