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Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
It is currently in common use for children's clothing, but not yet for adults. The third standard EN 13402-3 seeks to address the problem of irregular or vanity sizing through offering a SI unit based labelling system, which will also pictographically describe the dimensions a garment is designed to fit, per the ISO 3635 standard.
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