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Lego Monkie Kid is The Lego Group's first product line based on Chinese culture. Although The Lego Group had previously released Lego Chinese New Year sets, it was the first time that the company had released an entire product line based on a Chinese theme.
In 2016, Lego announced that it would take legal action against Chinese manufacturer Guangdong Loongon, which produces the Lepin brand and is known for plagiarisms [42] of Lego sets. [43] In 2019, counterfeit Lego sets worth 26 million euros were seized in raids by Chinese police. [42]
Lepin, a Loongon sub-brand, was accused by some Lego fan builders of taking their designs and creating commercial sets without permission. [4] Subsequently, in 2016, it was sued by Lego for the manufacturing and distribution of copied Lego IP - not just the bricks, but also the boxes, logos and the user instruction manuals were very similar to those made by Lego.
The ancient Chinese self-identified as "the gods of the dragon" because the Chinese dragon is an imagined reptile that represents evolution from the ancestors and qi energy. [10] Dragon-like motifs of a zoomorphic composition in reddish-brown stone have been found at the Chahai site (Liaoning) in the Xinglongwa culture (6200–5400 BC). [2]
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In 2019, Lego Seasonal BrickHeadz including Valentine's Bear (set number: 40379), [116] Easter Sheep (set number: 40380), Nutcracker (set number: 40425), [117] and Lucky Cat (set number: 40436) were released as well. [118] In 2021, Chinese New Year Pandas (set number: 40466) was released in January 2021. The set consists of 249 pieces and 3 ...
Lego Education launched new coding resources in 2017. The new offerings from Lego Education include free lesson plans, online courses for educators and encouragement for schools to get involved with the popular FIRST LEGO League. These are part of a selection of new tools that Lego Education are offering to schools. [12]
“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the show for ...