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2. A Common Reader - Wikipedia

   en.wikipedia.org/wiki/A_Common_Reader

   A Common Reader: Books for Readers with Imagination was an American mail-order book catalog, established in 1986 by James Mustich Jr., a bookseller, editor, and writer.It was notable among general-interest book catalogs for its eclecticism, with large sections of each issue given over to obscure literary classics.

3. Mail order - Wikipedia

   en.wikipedia.org/wiki/Mail_order

   In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States. [14] [15] In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business. [16]

4. Montgomery Ward - Wikipedia

   en.wikipedia.org/wiki/Montgomery_Ward

   The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.

5. List of defunct department stores of the United States

   en.wikipedia.org/wiki/List_of_defunct_department...

   Montgomery Ward, mail order store. Founded in 1872, Montgomery Ward pioneered mail-order catalog retailing and opened its first retail store in 1926. A bankruptcy reorganization in 1999 failed to turn the chain around. Closed 2001. Still exists as a catalog/internet/mail order retailer. Siegel-Cooper Company

6. Aaron Montgomery Ward - Wikipedia

   en.wikipedia.org/wiki/Aaron_Montgomery_Ward

   Soon the catalog, frequently reviled and even burned publicly by rural retailers, became known fondly as the "Wish Book." It was a favorite in households all across America. Ward's catalog soon was copied by other enterprising merchants, most notably Richard Warren Sears, who mailed his first general catalog in 1896. Others entered the field ...

7. Literary Guild - Wikipedia

   en.wikipedia.org/wiki/Literary_Guild

   The Literary Guild of America is a mail order book club selling low-cost editions of selected current books to its members. Established in 1927 to compete with the Book of the Month Club, it is currently owned by Bookspan. It was a way to encourage reading among the American public through curated and affordable selections.