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According to ACNielsen in 2009, Victoria Bitter was claimed to be Australia's only billion dollar retail beer brand, selling the equivalent of one slab (24 x 375ml cans or bottles) every second. At one time VB sold twice as much as any other full strength beer and was the only Australian beer brand that is in the top 3 sellers in every state ...
Carlton Draught (bottle 375mL) Carlton Draught is a draught Australian lager which is sold on tap Australia-wide, including its home state of Victoria, and is currently the fourth-most popular beer brand in Australia. [2] It is also sold pre-packaged, Carlton Draught comes in 375 ml "stubbie" and 750 ml "longneck" bottles and 375 ml cans.
CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin. [3] Previously the beer had only been available in can or bottle form. [4] In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in Waterloo, New South Wales. [5]
Within an alcoholic beverage market worth some $16.3 billion, beer comprises about 48% compared to wine at 29% and spirits at 21%. Within the beer sector, premium beers have a 7.8% share of the market; full-strength beer has 70.6%; mid-strength holds 12%; and light beer has 9.6%. 85% of beer is produced by national brewers, the remainder by regional or microbreweries.
Carlton Draught (bottle 375mL) The decision generated considerable poor publicity for CUB, with a widespread social media campaign as well as union efforts to highlight the workers' plight, who argue the brewer has conducted a "transmission of business" [20] manoeuvre. Several pubs in Victoria have stopped selling CUB products in support of the ...
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The alcohol content is 3.0%, and they are available in 375ml Bottles, 375ml Cans which are 0.9 standard drink and 750ml Bottle and they are 1.8 standard drink. [2] Bittering hops and hop extracts are combined to give the hop-character like tastes in the drink.
NT Draught is a lager produced by Carlton & United Breweries (CUB), a subsidiary of Asahi Breweries. NT Draught are the makers of the Darwin Stubby. A Darwin Stubby refers to several large beer bottle sizes in Australia. It was first introduced in April 1958 with an 80-imperial-fluid-ounce (2,270 ml; 76.9 U.S. fl oz) capacity. [2]