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Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Shaw is best known for his work, with Maxwell McCombs of the University of Texas, on the agenda-setting theory and for his studies of 19th and 20th century American and Southern press history. Shaw began work on the agenda-setting theory in 1966 and was joined by McCombs in 1967, when McCombs came to UNC as a junior professor. [3]
Maxwell E. McCombs (December 3, 1938 - September 8, 2024) [1] was an American journalism scholar known for his work on political communication. He was the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin. [2] He is particularly known for developing the agenda setting theory of mass media with Donald ...
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This argument has also been cited as support in the debate over whether framing should be subsumed by agenda-setting theory as part of the second level of agenda setting. McCombs and other agenda-setting scholars generally agree that framing should be incorporated, along with priming, under the umbrella of agenda setting as a complex model of ...
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(The Center Square) – Business owners from historically disadvantaged communities in Pennsylvania will soon have access to special grants meant to assist with start-up and expansion costs. For ...
The True Texas Project will have to find another venue for its 15th birthday. It had advertised its celebration for July 12 at the Fort Worth Botanic Garden but on Tuesday the garden said in a ...