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Social media has a profound effect on elections. [77] Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]
Social media affects public opinion as content that is created and shared can affect how individuals form an opinion on societal issues. [49] According to Ambassador (ret.) Karen Kornbluh, senior fellow and director of the Digital Innovation and Democracy Initiative at the German Marshall Fund , Social Media has led to misinformation through ...
Social media is not always used effectively and may sometimes have a negative impact on the results of the election. In the United States, Barack Obama utilized Facebook to his benefit during his first run for presidency and jumpstarted the use of social media in political campaigns.
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Leading up to the 2008 elections Barack Obama was the first pioneer in choosing to rely on social media to build his campaign, Obama built his own social networking site called my.barackobama.com or MyBO for short and hired the help of Chris Hughes who is also co founded Facebook, with his help Obama developed his platform and planned his ...