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The '90s sports watch is running out of stock. Huckberry and Timex got together to resurrect the iconic Timex Ironman Flix for a limited-edition reissue. The '90s sports watch is running out of stock.
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
The evolution of the Datalink line shown with metal bands for easy comparison (left to right in order of chronological appearance): Datalink model 50 (1994), Ironman Triathlon, with the Ironman Triathlon logo on the upper part of the face (1997) and Datalink USB sports edition (2003). The small lens is seen on both model 50 and the Ironman.
TX watches were engineered in Pforzheim, Germany over a five-year period, to six sigma standards. [5] Movements were manufactured by the Timex Group in the Philippines and the watches were styled at the Timex Design Centre in Milan, Italy — formerly the Giorgio Galli Design Lab, which the Timex Group had purchased in 2007. [2]
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Top athletes assisted in the design of sports watches for specific sports, which led to the introduction of the Ironman Triathlon in 1986 which was named for the Hawaiian triathlon that the company had sponsored since 1984, and it became the most successful Timex watch in the post-mechanical watch era. Within its first year, Timex Ironman ...
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The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
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