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  2. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...

  3. Low-ball - Wikipedia

    en.wikipedia.org/wiki/Low-ball

    Low-balling is also a form of tax evasion where a filer misrepresents the amount of taxable income on a tax return. It is most common in situations where the tax authorities reasonably expect taxable income to exist but cannot, without the taxpayer's cooperation, independently determine the amount for want of any reliable paper trail and/or other documentation.

  4. What is a cash offer on a house, and should you make one? - AOL

    www.aol.com/finance/cash-offer-house-one...

    To make themselves more attractive to sellers, many buyers with deep enough pockets aren’t bothering to finance the purchase — instead, they’re making all-cash offers.

  5. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. [1] Among practitioners, it is also known as direct response marketing.

  6. Small Businesses Should Avoid These Customers at All Costs - AOL

    www.aol.com/2014/05/14/small-businesses-should...

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  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Therefore, before making a purchase, consumers may weigh their options as either a gain or a loss to avoid the risk of losing money on a purchase. [5] A "gain" view on a purchase results in chance taking [ 5 ] For example, if there is a buy-one-get-one-half-off discount that seems profitable, a shopper will buy the product.

  8. Brands should avoid this popular term. It’s turning off customers

    www.aol.com/brands-avoid-popular-term-turning...

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  9. Cava’s CFO says customers from all income levels are ... - AOL

    www.aol.com/finance/cava-cfo-says-customers...

    The company is seeing double-digit same restaurant sales growth across all income levels, from customers who earn at least $100,000 annually to customers who earn $50,000 or less.