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The firm was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner (Hebrew: עודד ברנר) who combined their names. [6] The business began as a small shop selling handmade chocolates.
In a terrorist attack in Tel Aviv, Israel on 8 June 2016, two Palestinian gunmen opened fire on patrons at the Max Brenner Cafe at the Sarona Market, killing four people and injuring seven others. The perpetrators were caught alive by the security forces and put in custody.
Strauss ice creams are marketed under Unilever's Heartbrand in Israel and North America. The Strauss Group has sold the Max Brenner brand in 2017 to some of the franchisees. [16] In 2022, Strauss Group signed a partnership agreement with Brazil’s São Miguel company to extend their partnership for 20 more years.
8 June The June 2016 Tel Aviv shooting occurred in Tel Aviv, Israel, as two Palestinian gunmen opened fire on patrons at the Max Brenner Cafe in the Sarona Market of Tel Aviv, killing four people and injuring seven others. According to an official indictment filed by the Tel Aviv District Prosecutor's Office the perpetrators were inspired by ...
Peled supports the Boycott, Divestment and Sanctions (BDS) movement against Israel. During a talk in Queensland, Australia, he supported a BDS campaign against the Israeli-owned Max Brenner chain of chocolate shops, part of the Strauss group of companies, which, he said, "supports a terrorist organisation, the Golani Brigade." BDS, he argued ...
Israel has barred them and their descendants from returning, leaving millions of refugees in neighboring countries without citizenship or prospects for permanent resettlement.
2025 fitness trends are expected to include strength training, a holistic mind-body approach, more wearable tech, and AI-generated workouts, to name a few.
Headquarters of Maariv daily newspaper, Tel Aviv Marvell headquarters, Petah Tikva. M-Systems - acquired by SanDisk in 2006; Maariv; Magic Software Enterprises; Makhteshim Agan; Mano Maritime