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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
List of African-American NASCAR drivers; List of Hispanic and Latin American NASCAR drivers; NASCAR's 75 Greatest Drivers; List of Native American sportspeople; List of NBA referees; List of members of the North Carolina Sports Hall of Fame
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Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
Gregory Efthimios Louganis (/ l uː ˈ ɡ eɪ n ɪ s /; [1] born January 29, 1960) is an American Olympic diver who won gold medals at the 1984 and 1988 Summer Olympics on the springboard and platform. He is the only man and the second diver in Olympic history to sweep the diving events in consecutive Olympic Games.
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture."
The U.S. Open begins next Monday. Gauff won the tournament in 2023 at age 19. That made her the youngest American champion at the event since Serena Williams in 1999. Gauff's Wheaties box comes a few months after 39-time major champion and an equal rights pioneer Billie Jean King was honored by the brand.
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