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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
She was featured on a Wheaties cereal box, the company stating that she was chosen because she is an inspiration to young girls. [8] She is the first female football player to appear on a Wheaties box. [9] Gordon was invited to attend Super Bowl XLVII by the NFL as the guest of NFL Commissioner Roger Goodell. [10]
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She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [23] [24] [25] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [26]
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture."
The following month she set a woman's world speed record of 190.8 miles per hour (307.1 km/h) in a Curtiss military aircraft. In June 1929 the parachute -maker Irving Parachute Company , hired her to tour the United States, flying a Bellanca Pacemaker on a 6,000-mile (9,700 km) tour, making the 18-year-old Smith the first female Executive Pilot.
Retton even became the first athlete to be sponsored by Wheaties, appearing on the cereal's box soon after. Retton competed on DWTS Season 27, where she was eliminated fifth. DeMarcus Ware