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  2. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    In addition, this particular channel has three main ways of direct selling and these include; peddling, mail-order sales and trade through manufacturer-owned stores. [5] Peddling is an outdated version of trade between two parties and consignments are often sold in small amounts by sellers who are traveling to different places.

  3. Product pipeline - Wikipedia

    en.wikipedia.org/wiki/Product_pipeline

    In some industries, it is essential for survival to have a product pipeline. It is estimated that out of every 5000 new discoveries in the industry, only one to five get approved for human use, meaning firms must constantly be looking for new drugs to extend its product pipeline and ensure it has a product on the market providing income. [8]

  4. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer interaction during sales, and scalable revenue generation. Approaching the subject from a "process" point of view offers an opportunity to use design and improvement tools from other disciplines and process-oriented industries.

  5. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Direct selling – Business model; Lead management – Methodologies, systems, and practices designed to generate new potential business clientele; Personal selling – When a sales representative meets with a potential client for the purpose of transacting a sale; Sales – Activities related to the exchange of goods

  6. Analytic applications - Wikipedia

    en.wikipedia.org/wiki/Analytic_applications

    Analytic applications are typically described as a subset of performance management. They specifically relate to the analysis of a business process (such as sales pipeline analysis, accounts payable analytics, or risk adjusted profitability analysis) in support of decision making.

  7. Novartis Elevates Midterm Sales Forecast, CEO Highlights ...

    www.aol.com/finance/novartis-elevates-midterm...

    On Thursday, Novartis AG (NYSE:NVS) raised its mid-term sales guidance, increasing its compound annual growth rate (CAGR) target to 6% from 5% for 2023-2028. The upgrade reflects performance from ...

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and

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    related to: pipeline in sales meaning in business management