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  2. Bid price - Wikipedia

    en.wikipedia.org/wiki/Bid_price

    A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for some goods. It is usually referred to simply as the "bid". In bid and ask, the bid price stands in contrast to the ask price or "offer", and the difference between the two is called the bid–ask spread. An unsolicited bid or purchase offer is when a person or ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  4. Bid and proposal - Wikipedia

    en.wikipedia.org/wiki/Bid_and_proposal

    Often in official use of these two terms, a "bid" supposes the limits or scope of work is similar, and usually the lowest bid is awarded work, especially in government contracts. Proposals mean the entity is fully aware of the details and that the scope of work may vary, and the work is awarded to the best "plan" rather than simply the lowest ...

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [ 1 ] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs.

  6. Market maker - Wikipedia

    en.wikipedia.org/wiki/Market_maker

    A market maker or liquidity provider is a company or an individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the difference, which is called the bid–ask spread or turn. [1] This stabilizes the market, reducing price variation by setting a trading price range for the asset.

  7. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition ...

  8. Bidding - Wikipedia

    en.wikipedia.org/wiki/Bidding

    The Bid Construction Problem (BCP) or the Bid Generation Problem (BGP) is a NP-Hard combinatorial optimization problem addressed by the bidder in order to determine items it is interested to bid on and the prices asked for acquiring these items.

  9. Price mechanism - Wikipedia

    en.wikipedia.org/wiki/Price_mechanism

    In economics, a price mechanism refers to the way in which price determines the allocation of resources and influences the quantity supplied and the quantity demanded of goods and services. The price mechanism, part of a market system , functions in various ways to match up buyers and sellers: as an incentive, a signal, and a rationing system ...