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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
Social media was used extensively in the 2020 United States presidential election.Both incumbent president Donald Trump and Democratic Party nominee Joe Biden's campaigns employed digital-first advertising strategies, prioritizing digital advertising over print advertising in the wake of the pandemic. [1]
This also helped them create a unique style of communication with the public and build electoral coalitions, which identified voters and, in turn, raised money. As a result, social media ultimately aided in voter mobilization and electoral impact. [61] Social media also became a primary source of news for some demographics.
The internet has facilitated new channels of communication that significantly impact the spread of news and the dynamics of political discourse. The interactive nature of social media allows far-right groups to reach wider and younger audiences, often using subtle messaging and popular social media tactics.
While voters anxiously await results from the 2024 election, they're posting away on social media.
The use of social media in political campaigning was made popular by Barack Obama in the 2008 presidential elections and the impact of social media in deciding the 2008 presidential elections was evident in the research and analysis produced.
Negative impacts of social media. Social media can negatively affect anyone of any age, but its effects on adolescents are particularly concerning.