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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [ 19 ] In Sweden, low alcohol beer is either 2.2%, 2.8% or 3.5%, and can be purchased in an ordinary supermarket whereas normal strength beers of above 3.5% ...
In October, Bud Light’s parent company Anheuser-Busch InBev (BUD) struck a multiyear partnership deal with UFC. Starting Jan. 1, 2024, Bud Light will become the exclusive beer sponsor for the ...
Thanks to an epic collapse in demand for Bud Light, ... A full 30% of the Gen Z cohort don't drink alcohol at all, the company's research shows. “That plays right into our overall strategy, ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited. In 2020, Budweiser introduced Bud Light Seltzer. [49] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [50] to its original offerings of black cherry, mango, lemon lime and strawberry. [51]
The gesture, first reported by the Wall Street Journal, comes after a report from Bump Williams Consulting, a firm that specializes in the alcohol beverage market, revealed that sales of Bud Light ...