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In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5]
In 1917 he started a mail-order business from the product that grew to become the company Maybelline. [12] Max Factor cake mascara with brush, 1960. The mascara developed by these two men consisted of petroleum jelly and coal in a set ratio. [14] It was undeniably messy, and a better alternative was soon developed.
The length and thickness of the false lash should not be to heavy for the natural eyelash. If this process is done correctly, no harm will be done to the natural eyelashes. [23] Mascara is used to darken, lengthen, thicken, or enhance the eyelashes through the use of a typically thick, cream-like product applied with a spiral bristle mascara ...
The mother of one of the four University of Idaho students who were found slain in 2022 shared the story behind the matching ring she had with her daughter, and the foundation created in her honor.
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