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A typical example is sharecropping, which has been regarded as economically inefficient [4] or "second-best". [5] However, its persistence throughout the ages has challenged this premise, [6] leading others to conclude that it is efficient, thus credible and functional. [7] That credibility has been confirmed in other studies.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Research suggests that this general tendency can change over time in response to key life events. [35] Once trust is lost by violation of one of these three determinants, it is very hard to regain. There is asymmetry in the building versus destruction of trust. Research has been conducted into the social implications of trust, for instance:
Celebrity goodwill can be associated with a celebrity’s image and influence can be expressed through a celebrity’s endorsement, a celebrity’s credibility, or a celebrity’s goodwill. [ 10 ] Board Director is an officer with significant influence in a company’s governance decision-making who is charged with impeccable credentials as an ...
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
As mentioned above, there are now six main concepts of power strategies consistently studied in social communication research. They are described as Coercive, Reward, Legitimate, Referent, Expert, and Informational. Additionally, research has shown that source credibility has an explicit effect on the bases of power used in persuasion. [7]
For example, a paper reviewing existing research, a review article, monograph, or textbook is often better than a primary research paper. When relying on primary sources, extreme caution is advised. Wikipedians should never interpret the content of primary sources for themselves (see Wikipedia:No original research and Wikipedia:Neutral point of ...
Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...